Noah Cyrus is thinking ahead to the next generation of music makers, which is why she partnered with Sony Music to help launch a brand new initiative aimed to inspire students to consider a career in music.
The “July” singer unveiled the Beyond The Instrument campaign on Monday, of which she serves as ambassador. The outreach effort aims to give Nashville students a head start in the music industry — no matter their socio or economic background.
“Music has always been such a huge part of my life and I was extremely fortunate to grow up in a family where I was constantly surrounded by music,” Cyrus, 21, said in a statement to ABC News. “I really experienced the benefits firsthand of learning and creating music at a very young age, providing me an emotional outlet and passion that I am still beyond thankful for everyday.”
The initiative had its inaugural run at Nashville’s Antioch High School, of which the Grammy nominee held a virtual classroom visit to kickstart the series of workshops aimed to educate students about the music industry.
Students not only will learn from Cyrus about how she broke into the industry, they can also sign up for a series of workshops focusing on music marketing, music business, monetizing creativity and more, which will run for four weeks.
As for why Cyrus selected Nashville, the singer explained it is a “city that’s very near and dear to my heart” because it is where she was born.
The Beyond The Instrument program will also fund the Save The Music J Dilla Music Technology Grant, which will allow students access to instruments, recording equipment and technology, as well as hands-on experience of sound engineering starting next school year.
By Megan Stone
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