Last year, Selena Gomez launched her Rare Beauty makeup brand. This Thursday, the line’s latest collection is dropping.
Called “Stay Vulnerable” — after a lyric in her song “Vulnerable” — the new collection includes Glossy Lip Balm, Liquid Eyeshadow and Melting Blush in five shades.
“I’ve been wearing this for a while now and can’t wait for you to finally try it,” Selena writes on Instagram.
Selena tells Vogue that for the upcoming ad campaign, “I wanted to do my own makeup for the shoot. I wanted to capture the soft, flushed look we get when we feel the most vulnerable and I wanted the images to capture that essence.”
“Embracing my vulnerability has been a journey — it’s something that I view as a strength now,” she adds. “It takes courage to share your heart and I think that should be celebrated.”
“Being vulnerable is important to everything I create because it ensures I’m sharing my authentic self and staying true to my vision,” adds the star.
The collection officially launches at 9 p.m. PT on Thursday at Sephora and RareBeauty.com.
— Selena Gomez (@selenagomez) January 5, 2021
By Andrea Dresdale
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